Marketing

ResponsibilitiesMeta Ads Strategy & Execution

• Plan, launch, and optimize high-performing Meta ad campaigns
• Build and manage full-funnel structures (TOF / MOF / BOF)
• Implement ABO & CBO strategies based on performance goals
• Execute creative testing frameworks (hooks, angles, formats)

Performance Analysis & Optimization

• Monitor daily performance (CPA, CPL, ROAS, CTR, CVR)
• Identify winning ads and scale budgets efficiently
• Detect and manage creative fatigue
• Optimize audience targeting (broad, interests, lookalikes, retargeting)

Data & Reporting

• Analyze campaign data and provide actionable insights
• Track funnel performance and conversion drop-offs
• Produce clear weekly reports (what worked, what didn't, what to test next)
• Work closely with creative or content teams to improve ad performance

KPIs You'll Own

• Cost per acqu...