Marketing Planning Senior Manager at Scotiabank

Lead impactful marketing programs as the Senior Manager of Marketing Planning & Delivery at Scotiabank in Toronto, Ontario. Drive credit card engagement strategies and benefit-led campaigns to achieve organizational goals.
In this 18-month contract role, you'll oversee marketing planning and campaign delivery within the Canadian Banking sector. Focus on establishing targeted marketing plans while managing programs that enhance client engagement and retention. Your expertise will influence strategies across multiple marketing channels, including email and targeted advertising, ensuring alignment with Scotiabank’s objectives.
Key Responsibilities:
• Develop annual and quarterly marketing plans for credit cards
• Manage engagement and retention marketing programs
• Monitor campaign performance metrics and analyze results
• Collaborate with teams on comprehensive marketing campaigns
• Lead a customer-focused culture within your team
Requirements:
• 5+ years of ma...