Marketing Product Manager (Lifecycle Data Operations)

About the Role

We’re seeking a Marketing Product Manager to lead Lifecycle Marketing and Marketing Operations with a strong, hands-on focus on data acquisition, Excel-based data management, and CRM readiness.

This role sits at the intersection of campaign execution and data operations. You will be directly responsible for cleaning, validating, and preparing datasets used for CRM imports, exports, segmentation, and campaign activation.

The ideal candidate is highly comfortable working in Excel with large files, understanding of CRM data structures, and can manage projects end-to-end without letting bad data sneak into production (because once it’s in the CRM, it lives there forever).

Key Responsibilities

Team & Vendor Management

• Manage vendors and supervise a small team of agents, including data entry and data operations support.
• Define data standards, QA checklists, and documentation for i...