Marketing Program Manager

Role Overview The Program Manager – Marketing supports and executes GTM initiatives across Ignite, Liftoff, Accelerate, and Skilling programs in Mexico. The role is centered on partner-led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event-based activations to support platform growth. This is a hands-on role for a senior marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders. Key Responsibilities Campaign & Partner Marketing Execution Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, incubators, and government programs Act as the owner and expert for through-partner marketing, enabling partners with playbooks, assets, and localized campaigns Manage partner timelines, commitments, follow-ups, and execution quality across p...