Marketing Specialist (Bogotá)

Company brief

We are Sworkz, a nearshoring company headquartered in Miami, FL with operations in Medellín, Colombia. Launched in November 2021, our long‑term goal is to match US businesses’ growth with positive impact. In Sworkz you'll find more than a workplace. We promote a creative environment where all ideas are welcome, leaders are eager to help you grow and co‑workers will support you every step of the way.

Responsibilities

• Develop and implement lifecycle marketing strategies for enhanced customer engagement and loyalty.
• Conduct customer segmentation analysis for targeted campaigns.
• Collaborate with cross‑functional teams to create relevant marketing content.
• Monitor lead generation tools for customer journey optimization.
• Test and iterate eCommerce subscription programs for retention.
• Define and report KPIs for campaign effectiveness.
• Analyze metrics and market trends for optimization oppor...