Marketing Specialist

Marketing Specialist

. You will manage our WordPress ecosystem, lead our automation efforts in KEAP, and drive growth through Meta advertising.

Key Responsibilities:

• Website Management: Maintain and update our WordPress websites. This includes layout edits (Elementor/Divi/Gutenberg), plugin management, and ensuring a seamless user experience.

• CRM & Automation: Manage the KEAP (Infusionsoft) environment. Build and monitor lead nurture sequences, manage contact segmentation, and ensure data integrity within the CRM.

• Paid Media & Ads: Plan, execute, and optimize Facebook and Meta Advertising campaigns. Monitor budgets, perform A/B testing on ad copy, and scale winning creatives.

• Content Creation: Conceptualize and post high-quality content across blogs, LinkedIn, Instagram, and Facebook.
• Design Collaboration: Work with our graphic designer to produce assets in Canva or Adobe Creative Suite, ensuring all visua...