Marketing Specialist

• Plan, create, and publish content for social media platforms (Instagram, TikTok, Facebook, etc.) in alignment with brand guidelines.
• Coordinate content calendars, campaigns, and launches with regional and global teams.
• Manage copywriting, basic design coordination, and briefing of creative assets.
• Monitor performance metrics (reach, engagement, CTR) and suggest optimizations.
• Support the development and execution of local marketing strategies aligned with regional objectives.
• Assist in campaign planning for seasonal events, launches, and key commercial moments.
• Analyze market trends, competitors, and consumer insights to support decision-making.

Trade Marketing & Retail Marketing Support

• Provide operational support to the Trade Marketing team for retail activations and campaigns.
• Coordinate marketing materials for retailers (POP, POS displays, signage, flyers, promo assets)...