Marketing Specialist (Contract)

Full-time 12-month contract position based on start date

Position Overview

We're looking for a creative Marketing Specialist with strong writing skills and a data-driven mindset to develop and execute integrated digital marketing campaigns that drive awareness, engagement, and conversion across the complete customer journey. You'll handle end-to-end campaigns—from attracting new audiences and nurturing prospects to supporting candidates and financial planners certified by FP Canada through their professional development. Reporting to the Manager, Campaigns & Growth Marketing, the Marketing Specialist will be on the front lines of helping FP Canada promote its new CIRO exam prep tools and securities licensing education.

This is a dynamic role where you'll create dynamic campaigns and compelling content, leverage marketing automation (HubSpot), and use analytics to optimize performance. You'll work across multiple audiences including B2B, B2C, and B2B2C, prom...