Marketing Specialist

Who We AreAAF International is a global leader in the design and manufacture of Air Filtration Systems, Acoustic Systems and related products and services.
We are part of a global powerhouse that uses Filtration to transform the world.Level: Individual ContributorEmployment Type: Full-time, PermanentLocation: MexicoJob Function: Market SpecialistIndustry: Industrial Air QualityPosition SummaryMarketing Specialist to join the Industrial Air Quality Business Unit team in the Power & Industrial (P&I) Division.
The successful candidate will develop and execute comprehensive digital marketing campaigns to drive customer acquisition, engagement, and retention.ResponsibilitiesLead Generation – Develop and execute targeted email marketing campaigns via HubSpot and Salesforce, segment email lists, deliver personalized messaging, define clear KPIs, monitor performance, conduct A/B testing, and maintain a weekly marketing calendar with frequent collaboration with managers and sales tea...