Marketing Specialist

THIS IS AN ONSITE POSITION BASED IN ISLAMABAD / REMOTE WORK IS UNAVAILABLE.
Position overview
Melior ITS is seeking a results-driven Marketing Specialist with proven expertise in Google Ads and advanced conversion tracking. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across Google, Meta, TikTok, and other key platforms. You will play a crucial role in driving qualified traffic, improving conversion rates, and maximizing ROI for our campaigns.
Key Responsibilities:
Campaign Strategy & Execution
Plan, launch, and optimize performance marketing campaigns on Google Ads (Search, Display, Video, Shopping) as well as Meta Ads, TikTok Ads, and other paid channels.
Conduct keyword research, audience targeting, A/B testing, and creative optimization to improve campaign performance.
Manage campaign budgets, pacing, and bid strategies to achieve KPIs.
Conversion Tracking & Analytics
Set up and manage convers...