Marketing Specialist, Life Insurance

Job Description

Key Responsibilities

Working closely with the Team Lead you will support the development, planning and implementation of marketing campaigns, including but not limited to:

• Establish and validate incoming marketing requests supporting Sales, Product Development and Insurance Operations with the business stakeholders.
• Define, develop and execute communications and marketing campaigns across a variety of channels (i.e., email, video, web, text, social).
• Write campaign briefs, detailed campaign objectives, project plans and copy decks.
• Brief creative and development teams and perform Quality Assurance reviews of all campaign assets and tactics.
• Lead legal, compliance and stakeholders approvals.
• Report and analyze campaign metrics and proactively identify trends for continuous improvement.
• Develop strong cross-functional re...