Marketing Specialist

Accountabilities:

+ Handle the full scope of administrative tasks related to all marketing campaigns

+ Manage different websites and online portals with the ability to edit, post and launch (i.e. Law School Portal, Faculty Portal, Webinar Training Page, InfoPro Page, SalesLine, etc.)

+ Track and update campaign materials for the team’s visibility (i.e. Seismic, Widen, Monday.com, etc.)

+ Leverage existing and new tools to boost campaign visibility (i.e. Testimonial Tool, etc.)

+ Provide timely reports to track campaign stats (i.e. Pardot, SalesPro, etc.)

+ Create and send email newsletters (i.e. SalesPro and Pardot, InfoPro)

+ Expands email marketing responsibilities, including Engagement Studio programs

+ Create, update and optimize Pardot landing pages

+ Promote webinars and events on all available platforms

+ Formulate surveys and questions to gather data from internal team a...