Marketing Specialist

Objective

The Marketing Specialist is responsible for developing, implementing, and executing marketing initiatives that drive brand positioning, business growth, and demand generation in the assigned markets.

Responsibilities

• Define, execute, and continuously update the market marketing plan in collaboration with the Customer Excellence Manager.
• Analyse market trends, customer feedback, and legislative changes to propose product improvements or adaptations.
• Act as the product reference for sales teams; coordinate new product launches or product evolutions, providing value proposition, pricing support, storytelling, marketing materials, and internal training.
• Develop and update key materials supporting sales activities (brochures, catalogues, videos, website content, presentations), ensuring consistency between brand and product messaging.
• Manage digital marketing activities (social media, newsletters, website cont...