Marketing Specialist

Role Overview:

The Marketing Operations Specialist owns the systems that generate qualified leads for our marketing agency. This role sits within our internal marketing team and is focused on generating leads for CGN (not client work). The position bridges our top-of-funnel content engine (ads, social, YouTube, podcast) and our sales team, ensuring traffic converts into sales-ready opportunities.

This is primarily an operational and technical role, not a creative one. The Marketing Operations Specialist builds and manages HubSpot workflows, webinar funnels, email campaigns, and our case study library, ensuring every lead is captured, nurtured, and routed correctly.

Success in this role requires strong technical ability (HubSpot, automation tools, WordPress) paired with operational discipline, attention to detail, and consistent execution.

Core Responsibilities:

• Webinar Operations: Build and manage end-to-end webinar funnels, including landing ...