Marketing Specialist – SaaS

Job Summary

We are looking for a highly independent and results-driven Marketing Specialist (Product-Focused) to take full ownership of go-to-market (GTM) strategies, campaign creation, and execution to drive awareness, adoption, and engagement for our SaaS product. This role requires a self-starter who can develop marketing plans, create content, manage campaigns, plan events, and track performance—all without the need for extensive collaboration or external support.

The ideal candidate is highly skilled in digital marketing, content creation, campaign management, product positioning, and event planning with the ability to execute end-to-end marketing initiatives independently.

Key Responsibilities

1. Go-To-Market Strategy Development:

• Develop and execute go-to-market (GTM) strategies for new features and product updates.
• Conduct market research, understand industry trends, analyze competitors, and define the target audience to ensur...