Marketing Sr Analyst - Customer Data Activation

**Do your Best Work in Mooresville**

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

**KEY RESPONSIBILITIES**

Identify, size, and prioritize the highest value audience strategies that target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.

Build key audience activation playbooks with profiling and audience segment insights.

Manage the Audience Intake Request process ensuring timely delivery of segments and allocation of resources.

Support audience strategy and design with Brand & Customer Marketing teams to guide initiative/campaign communications & tactical development.

Leverage business logic, customer data and platforms to ...