Marketing Technology Specialist (m/f/d)

Berlin / Hybrid
Join our Product & CRO team and take ownership of the MarTech infrastructure that powers our digital marketing across multiple markets. This is a hands-on role where you’ll enable data-driven decision-making by ensuring clean, reliable tracking and analytics across all digital touchpoints. What you’ll do

Own the end-to-end implementation and management of GA4 across multiple country setups

Design and maintain event schemas, custom dimensions, and data layer mappings

Manage and deploy tracking via Google Tag Manager

Set up and optimise conversion tracking (server-side & pixel-based, . Meta CAPI, Google Ads)

Configure and maintain consent management including geolocation rules and tag blocking

Ensure data quality through regular QA, validation, and troubleshooting

Document implementations and help stakeholders understand and use ...