Marketing Virtual Assistant

Location: Remote

We are looking for a results-driven Marketing Virtual Assistant to manage and optimize paid advertising campaigns. The ideal candidate has hands-on experience running Facebook campaigns and understands how to turn ad spend into measurable results.

Responsibilities:

• Create, launch, and manage ad campaigns using Meta Platforms Ads Manager
• Conduct audience research and targeting optimization
• Monitor and analyze campaign performance (CTR, CPC, ROAS, conversions)
• Perform A/B testing on creatives, copy, and audiences
• Install and manage tracking pixels and conversion events
• Optimize campaigns to improve performance and reduce ad costs
• Prepare weekly and monthly performance reports
• Collaborate with designers and copywriters for ad creatives

Qualifications:

• Proven experience running Facebook ad campaigns
• Strong understanding of campaign structure, targe...