Martech BA

Principal Personalization & Business Performance Analyst About the Role We’re looking for an experienced Principal Business Performance Analyst with a focus on Personalization Analytics and Affiliate Marketing Analytics to join our Marketing Technology team. As a key member of the team: ● You’ll dig through user-centric experiences to evaluate the relationship between personalization-led product changes and key performance metrics; example: increasing minutes per user ● You’ll provide actional insights from affiliate partnerships performance data that lead to incremental growth in conversions along the consumer journey to scale re-occurring revenue You’ll harness data science expertise to unlock personalization trends, elevate user journeys, and power data-driven business growth. If you’re passionate about using data to redefine the future of marketing, we want you on our team. What You’ll Do ● Data-Driven Strategy: Use advanced analytics (SQL, Python, R) to provide actionable insights...