Martech Implementation Specialist

Job Description
Why This Role Matters

This role plays a key part in helping the business make smarter, data‑driven decisions. You’ll influence how Sallie collects, manages, and uses digital data—while enabling teams across the organization to get more value from their digital experiences.

Role Overview

Serve as the subject matter expert (SME) for digital analytics tools and data
Coach and mentor junior associates, providing guidance and best practices
Support and improve digital data capture strategies across websites and mobile apps
Implement and manage data collection to support reporting and business insights
Partner with analytics, marketing, and development teams to identify opportunities to improve performance, engagement, and customer satisfaction
Help create and maintain best practices, playbooks, and documentation to support training and knowledge sharing
Maintain a clean and scalable tag management environment, including auditin...