Measurement Lead, NACB Initiative Communications

Job Description

Works collaboratively with the NACB Transformation Office and Change Initiative Communications leadership to design, apply, and continuously improve approaches for measuring the effectiveness of change communications across multiple initiatives. Provides specialized consulting, analytical, and research support to assess whether communications are driving awareness, understanding, and intended behaviours, and translates insights into actionable recommendations that inform communications strategy and execution.

Acts as a trusted advisor to communications partners by applying qualitative and quantitative methods to evaluate communications effectiveness, identify emerging trends and risks, and recommend improvements to messaging, channels, pacing, and sequencing. Operates independently on non-routine problems and influences without formal authority.

Key Accountabilities