Measurement Performance Center of Excellence (CoE) Lead

Team Introduction

The Measurement Center of Excellence team is a newly created function within Measurement, the team responsible for interpreting and understanding the impact and business outcomes driven by advertising on our platforms. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change and ultimately business results and growth for our advertisers. TikTok is looking for a full-time Measurement Performance Center of Excellence (CoE) Lead to primarily work with business leaders across the region to build programs and deliver Performance advertising related complex challenges. Partnering closely with the regional measurement leaders, Product Leaders and Sales Leaders to drive business growth and optimize ad performance, the primary responsibility of this role is to analyze and interpret data to inform measurement strategies, optimize ad campaigns and improve ROI and work with performance focused ind...