Media Ads Buyer Specialist

Job Title: Media Ads Buyer / Paid Media SpecialistRole

Overview: We are seeking a results-driven Media Ads Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms. This role is responsible for managing ad spend, driving qualified traffic, improving conversion performance, and scaling profitable campaigns through data-driven decisions and continuous testing.Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and other paid media platforms
• Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals
• Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates
• Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance
• Optimize budgets and bidding strategies to maximize ROI and scale winning campaigns
• Collaborate w...