Media Analyst

Overview

Monks is looking for a Paid Media Analyst to join the best team dedicated to analyzing and consolidating campaign data to produce performance reports and optimization recommendations.

Responsibilities

• Data Analysis, Optimization and Reporting: Consolidate data from disparate platforms to create and maintain unified performance reports that inform strategic decision-making for Paid Media Strategists and senior management.
• Perform regular and ad-hoc deep-dive investigations into performance anomalies or specific campaign challenges, providing data-driven hypotheses and recommendations.
• Support the team with campaign performance forecasting and budget modeling based on historical data and analysis.
• Conduct analysis of paid media campaign data, including search query reports, audience segmentation, placement performance, and conversion path analysis, to aid DMMs in their day-to-day optimization tasks.
• Aiding S...