Media Buyer

We are seeking an experienced Senior Media Buyer to lead our paid media efforts, with a primary focus on Facebook Ads and Google Ads. The ideal candidate will be responsible for optimizing our advertising strategies, exploring new platforms, and mentoring our current media buyer to elevate our team's performance. This role requires strong analytical skills to present data-driven insights directly to the Chief Marketing Officer.

Key Responsibilities:

• Media Buying and Campaign Management
• Strategize, execute, and optimize paid media campaigns primarily on Facebook (Meta) and Google Ads.
• Search & DSAs, Performance Max, Youtube. Knowledge of basic SEO practices and how they relate to creating effective Google campaigns.
• Manage and allocate advertising budgets efficiently to maximize ROI and reduce Cost Per Acquisition (CPA).
• Explore and test new advertising platforms (e.g., TikTok, LinkedIn, YouTube) for potential growth opportunitie...