Media Buyer

Job Title: Media BuyerCompany: My Virtual MateRemote | Full TimeKey Responsibilities

• Plan, launch, manage, and scale paid advertising campaigns across:
• Google Ads
  (Search, Display, Performance Max, YouTube)
• Meta
  (Facebook & Instagram)
• TikTok, Snapchat, and LinkedIn
• Set up and maintain accurate tracking using
  Google Tag Manager, Google Analytics, pixels, and conversion APIs
• Conduct
  audience research, keyword research, and competitor analysis
• Write clear, actionable
  creative briefs
  for designers and copywriters
• Continuously optimize campaigns to improve performance metrics
• Monitor budgets, pacing, and daily spend
• Analyze data and prepare
  performance reports with insights and recommendations
• Test new creatives, audiences, formats, and bidding strategies
• Stay updated on platform changes and industry best practices

Requirements

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