Job Description
The Media Buying Manager is responsible for leading the strategy, execution, and optimization of paid advertising and media buying initiatives across digital and (where applicable) traditional channels. This role oversees performance-driven campaigns, ensures efficient media spend to meet key performance indicators (KPIs), and manages a team of specialists to execute and scale high-impact campaigns.
Key Roles:
trategic Media Planning & Performance Marketing
* Lead development and implementation of performance-focused media strategies that align with business goals (acquisition, conversion, engagement, ROI).
* Define target audiences, select optimal channel mixes, and set measurable KPIs for paid campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and programmatic channels.
Use data and analytics to forecast performance, tune bids, and refine media buys to maximize return on ad spend (ROAS), reduce cost per acq...
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