Media Lead - Myanmar

Reporting to: Head of Media

Location: Yangon


JOB DESCRIPTION

Lead Unilever Myanmar’s media strategy with a digital-first, social-led approach, ensuring brand visibility and engagement in a rapidly evolving media landscape. Drive innovation, optimize investments, and navigate local media policies while strengthening media relationships and PR presence.


Key Responsibilities

Media Strategy & Planning

+ Develop and execute integrated media strategies prioritizing social platforms and digital channels.

+ Balance brand-building and performance marketing objectives across paid, owned, and earned media.

Digital & Social Leadership

+ Champion social-first campaigns leveraging Facebook, TikTok, and emerging platforms.

+ Drive data-driven decision-making using analytics and consumer insights.​

Agency & Partner Management
+ Manage media agencies and negotiate competitive rates.
+ Bu...