Media Planner (Integrated)

JOB SUMMARY:

A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

KEY RESPONSIBILITIES:

· Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness

· Scheduling the plan as per different parameters in order to achieve greater visibility

· Support the team in the overall planning process and optimization

· Campaign tracking, measurement, evaluation and reporting on ongoing client activities

· Formulation of television reports on monthly basis

· Mapping of Competitors activity and Category study

· Assisting in releasing t...