Media Strategist

Overall Responsibilities

The Strategist’s main responsibility is to provide input into (recommending) the most effective and cost-efficient means of achieving the client’s advertising objectives. He/she must have a complete understanding of the media measurement tools used to evaluate opportunities and must also have a detailed knowledge of current media cost trends and buying conditions.

What Your Day Will Look Like

• Lead monthly budget process: oversee data entry (inputting buys), BCR maintenance, clearing invoices and become resident expert in DDS
• Use media measurement tools (OMD proprietary and industry) in plan preparation
• Present media plans to client under supervision
• Manage plan revisions due to budget or strategic changes
• Ensure execution of plans and manage plan revisions due to budget or strategic changes
• Train and mentor media Assistants
• Ensure involvement of broadcast buying ...