Member Marketing Journey Lead

HCF Group is a leading not-for-profit health fund who are committed to delivering exceptional services and improving the health and well-being of our members. As we embark on our 2030 business strategy, we recognize the critical role that our people play in achieving our goals and are seeking a passionate Member Marketing Journey Lead to bring their expertise to our vibrant and fast-paced team.

Role overview

The Member Marketing Journey Lead (MMJL) will lead the strategic plan to stitch Audience journeys together from Prospect to Member and Member to Prospect. The MMJL will be responsible influencing and driving key audience journeys, that align to the broader Marketing and HCF goals and KPIs, whilst keeping the member and audiences at the forefront.

This highly specialised MMJL role, will be a key lead role within the Audience Centre of Excellence (ACE) and more broad Marketing team, which will prepare Marketing and the broader business for true om...