Meta Ads Campaign Specialist

We are seeking an experienced
Meta Ads Manager/Campaign Specialist
to monitor and optimize advertising campaigns for our online eCommerce business. This role requires a proven track record in Meta Ads management with a strong focus on ROAS optimization and campaign performance. The ideal candidate will maintain and improve existing campaign structures while providing strategic insights to scale our advertising efforts effectively.

Key Responsibilities:

– Monitor and optimize Meta Ads campaigns across Facebook and Instagram platforms

– Maintain and improve existing campaign setup to maximize performance

– Optimize ROAS (Return on Ad Spend) and identify opportunities for scaling

– Analyze key performance metrics including CTR, CPC, CPM, CPA, ROAS, and conversion rates

– Conduct A/B testing on creatives, ad copy, and audience segments

– Manage audience targeting strategies including cold audiences, retargeting, and lookalike audien...