Job Description
We are looking for a highly skilled Meta Ads Specialist to join our team in Lahore. The ideal candidate will be responsible for managing, optimizing, and scaling paid advertising campaigns across Meta platforms (Facebook & Instagram). You will work closely with our marketing team to drive lead generation, brand awareness.
Key Responsibilities:
Develop, implement, and manage Meta (Facebook & Instagram) ad campaigns .
Conduct audience research and create custom & lookalike audiences for targeted ads.
Optimize campaigns for maximum ROI, focusing on lead generation and conversions.
Write compelling ad copy, select engaging creatives, and implement A/B testing.
Monitor ad performance using Meta Ads Manager & Business Suite, making data-driven adjustments.
Collaborate with content creators and designers to align ads with brand messaging.
Stay updated on Meta's advertising policies, trends, and algorithm changes.
Generate weekl...
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