Meta Ads Specialist

Freelance Meta Ads Specialist – Roles & Responsibilities Set up, manage, and optimize Facebook & Instagram ad campaigns based on agreed objectives (leads, sales, traffic, awareness). Identify and target the right audiences using interests, behaviors, custom audiences, and lookalikes. Create and test ad copies and work with provided creatives (or suggest improvements). Monitor ad performance daily and optimize for better results (CTR, leads, conversions, ROAS). Manage ad budgets efficiently and recommend scaling or pausing campaigns when needed. Run A/B tests on audiences, creatives, and formats to improve performance. Ensure proper setup of Meta Business Manager, ad accounts, and basic tracking (Pixel / events). Provide simple weekly or monthly performance reports with insights and next steps. Ensure ads follow Meta policies and brand guidelines. Stay updated on Meta ad best practices and platform changes.
--- Success Looks Like Consistent improvement in cost per result Clear re...