Meta Ads Specialist

Job Overview:

We are looking for a skilled Meta Ads Specialist with a strong background in Facebook and Instagram advertising and prior Virtual Assistant experience. This role is fully remote and ideal for a detail-oriented professional who can independently manage ad campaigns, analyze performance, and support overall digital marketing efforts.

Key Responsibilities:

• Create, manage, and optimize Facebook and Instagram (Meta) ad campaigns
• Set up ad accounts, Business Manager, pixels, events, and conversion tracking
• Conduct audience research, targeting, and retargeting strategies
• Write compelling ad copy and coordinate visuals (or work with design teams)
• Monitor daily ad performance, budgets, and KPIs
• Perform A/B testing on creatives, audiences, and placements
• Analyze campaign data and prepare weekly or monthly performance reports
• Implement scaling strategies for winning campaigns
• Assist ...