MGR (BRANDS - CMU)

Bajaj Auto Ltd

Full-time India, Maharashtra Other-General

Posted:

March 03, 2026

Location:

India, Maharashtra, India

Job Description

Job Responsibilities  
Brand Management 
Understand the brand, brand positioning & attributes. 
Plan & Execute the Marketing Plan 
Plan & Execute Marketing Activation ATL/BTL 
Own corporate marketing activities – Website, PR etc. 
Digital marketing 
Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies 
Plan, develop & rollout BTL activation in requirement with defined sales objective. 
 Brand Strategy 
Participate in Business Plan development. 
Envision & Create brand strategy document. 
Create annual action plans using the full marketing mix to implement brand strategy. 
 Product & Brand Analysis 
Develop & Evolve product insights for lead / lag markets 
Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the ident...
                

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Job Overview

Job Type: Full-time

Location: India, India

Posted: March 03, 2026

Deadline: April 12, 2026