MGR (BRANDS - CMU)

Bajaj Auto Ltd

Full-time India, Maharashtra Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted:

March 03, 2026

Location:

India, Maharashtra, India

Job Description

Job Responsibilities
Brand Management
Understand the brand, brand positioning & attributes.
Plan & Execute the Marketing Plan
Plan & Execute Marketing Activation ATL/BTL
Own corporate marketing activities – Website, PR etc.
Digital marketing
Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
Plan, develop & rollout BTL activation in requirement with defined sales objective.
 Brand Strategy
Participate in Business Plan development.
Envision & Create brand strategy document.
Create annual action plans using the full marketing mix to implement brand strategy.
 Product & Brand Analysis
Develop & Evolve product insights for lead / lag markets
Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
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Job Overview

Job Type: Full-time

Location: India, India

Posted: March 03, 2026

Deadline: April 12, 2026