Modern Trade Field Executive

The Modern Trade Field Executive - For Smoke Free Products - drives business growth in an assigned territory by building a strong B2B network and executing effective B2C engagement programs.

B2B Management

• Lead scoping and negotiations aligned with B2B strategy.
• Ensure availability, visibility, pricing, and placement of SFP products and POS materials.
• Implement inventory systems and sustain strong partner relationships.
• Develop and execute strategic plans to maximize ROI, visibility, and market share.

B2C Engagement

• Design and implement consumer engagement activities using market intelligence and insights.
• Build category awareness and drive quality acquisition of SFP users.

Touchpoint Management

• Oversee daily SFP touchpoint operations and compliance with company standards.
• Manage inventory, staffing, store upkeep, and KPIs.
• Support frontliner capability ...