MSL Social and Content Strategy Leader

Join MSL in Toronto as a Senior Director focused on social content strategy. This hybrid role emphasizes leveraging cultural understanding to drive brand engagement in beauty and lifestyle markets.

In this strategic leadership position, you will guide major client relationships while mentoring a high-performing team. Your role requires translating cultural insights and platform trends into valuable, socially contagious campaigns. With a focus on earning attention, you’ll apply your deep understanding of social dynamics and online communities.

Key Responsibilities: • Create and execute culturally relevant social campaigns • Stay connected to cultural shifts and online behavior • Champion bold, culturally resonant ideas for clients • Effectively present strategies in pitches and reviews • Mentor a high-performing team with creative clarity

Requirements: • In-depth knowledge of social media and creator behavior • Experience with Beauty, Personal Care, Fashion or...