National Account Executive - London Wholesale

**Meaningful Work From Day One**

This is an important role within Brown-Forman UK's On Trade & Prestige function is pivotal in executing the channel strategy. You'll be accountable for delivering key performance indicators across the B-F portfolio, including distribution volume, pricing, brand education, visibility, and promotions. Collaborating with your business unit leadership team, you will define sales, distribution, promotion goals, and commercial strategies for key industry wholesalers predominantly based in London, some with national reach. This includes analyzing performance, implementing, and evaluating trade and consumer promotions.

Crucially, this role demands a proven On Trade and Wholesale track record, with a strong understanding of IFT, MPOs and Prestige sub channels (including elements of Prestige Retail), and the ability to drive a premium portfolio. Building and maintaining an effective regional network is essential, with significant time spent in ...