Omni & Multicultural Marketing Lead

In this role, you will:

Strategic Leadership for Omni-Channel and Shopper Program Development

• Lead the development of comprehensive omni-channel strategies that align with overall business objectives and drive brand and customer growth.
• Collaborate with cross-functional teams to ensure cohesive and integrated marketing plans that resonate with shoppers at every touchpoint.
• Utilize advanced shopper insights to inform and shape tactical strategies, ensuring they are data-driven and tailored to meet the evolving needs of the shopper.
• Lead development of impactful merchandising programs that enhance brand presence and influence shopper behaviour at the point of sale.
• Collaborate cross-functionally to support the launch of innovation, ensuring new products are successfully introduced with compelling in-store and digital activation plans.
• Oversee all end-to-end omni-channel marketing activities including progra...