Job Description
Location: Mexico City, MexicoKey Responsibilities:- Develop and execute omnichannel strategies aligned with brand objectives.
- Integrate digital, in-person, and hybrid engagement channels to maximize customer reach.
- Utilize data analytics and AI to personalize communication and enhance customer journeys.
- Lead a team to ensure effective execution of omnichannel campaigns and DTC strategy.
- Drive open innovation efforts by collaborating with startups and external partners.
- Align omnichannel initiatives with medical, legal, and compliance requirements.
- Optimize digital content strategies to improve engagement and conversion rates.
- Monitor campaign performance and adjust strategies based on insights and KPIs.
- Enhance the use of CRM, automation tools, and digital platforms for seamless interactions.
- Train and support marketing teams on omnichannel best practices and innovations.
- Ensure customer-centricity by continuously improving...
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