Omnichannel Marketing Insights Specialist

BACKGROUND

The role demands advanced capabilities in data analytics, marketing performance evaluation and interpretation, cross-functional collaboration and stakeholder management. It serves as a strategic partner to the commercial teams, delivering data-driven insights and commercial interpretation that help inform business decisions. The scope reflects the increasing importance of data-driven strategy, tactical execution and effectiveness measurement.

ROLE SUMMARY

The Omnichannel Marketing Insights Specialist (OMIS) is accountable for delivering analytical and insights-driven strategic and tactical support and counsel in Australia & New Zealand. As a strategic partner to the Commercial team, the OMIS will guide and support the implementation of Integrated Channel Plans by establishing metric frameworks, providing analytical support and insights that directly influence and transform the most critical priorities and opportunities across the business.<...