Online Lifecycle Marketing Manager

When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.

As a Lifecycle Marketing Manager at Trend Micro, you will help shape the customer journey across onboarding, monetization, and retention. Your mission is to drive engagement and growth through impactful lifecycle strategies that deepen customer relationships and enhance the user experience across Trend Micro’s suite of security products.

You’ll collaborate closely with product, growth, and campaign teams to deliver cohesive, data-driven, and personalized experiences. This role blends creativity with analytics to influence every stage of the customer lifecycle.

Key Responsibilities:

• Execute end-to-end lifecycle marketing initiatives covering onboarding, activation, engagement, monetization, and retention across Trend Micro products.

• Build...