Operational Backend – Lead Generation

Key Responsibilities Lead Response & Engagement

• Be the first line of response for leads generated via:
• Custom OB (Outbound) initiatives
• Marketing email campaigns
• LinkedIn engagement and outreach
• Ensure prompt and professional and personalized communication with all incoming leads via email, LinkedIn
• Understand lead requirements, urgency, and fit before moving them forward.

Lead Qualification & Appointment Setting

• Qualify leads based on predefined criteria (need, authority, timeline, relevance).
• Schedule high-quality appointments for internal stakeholders/sales teams.
• Maintain accuracy in stakeholder calendars and ensure zero overlap or miscommunication.
• Share structured lead context before appointments to maximize conversion success.

Operation...