Orange Cash Growth Expert

Purpose of the job

Achieving Mobile Money Payments and Collection designed marketing plan and the budgeted KPIs to ensure planned users and revenue delivery through CVM Activates .

Duties and Responsibilities

CVM & Lifecycle Ownership

• Build and own the end-to-end Cash CVM framework (Acquire Activate Grow Retain Win-back).
• Segment the base using behavioral, value, and lifecycle data (silent, dormant, active, power users, etc.).
• Define triggers and journeys for each segment across all channels (App, USSD, SMS, Push, Call Center, Digital).
• Design personalized offers to move customers across stages (e.g., silent first transaction habitual user).
• Continuously optimize journeys based on performance and learning loops.

Segmentation & Offer Catalogue

• Develop a dynamic segmentation model based on:
• Activity (silent,...