Overseas Marketing Manager - Restaurant Chain (#585)

This role requires the candidate to work in Kuala Lumpur, Malaysia.

Client Overview

Our client is a leading Chinese fast-food chain that began in 2003, evolving from a specialized poultry breeding business into one of the largest direct-sale fast-food operators in Mainland China. Under strategic family leadership, the brand has modernized traditional Chinese catering and now operates thousands of outlets, leveraging a “Full Industry Chain” model to ensure quality control from farm to table.

The brand’s flagship offering is a signature pressure-steamed chicken soup made from locally raised 180-day-old chickens, alongside standardized home-style dishes such as braised pork, seasonal vegetables, and rice sets. By emphasizing food safety and nutritional balance, the company has consistently ranked among the top fast-food chains in China.

Job Role

As part of its Overseas 0-1 Establishment Phase, the company is making its strategic en...