Owned Channels Creative Director

London, United Kingdom
Swindon, United Kingdom

The Nationwide brandwas relaunchedin October 2023, and now two and half years on, hasmarket leading broadcast comms, winning Kantar’s Brand ZBrand of the Year for 2025.

We now want to bring the same standards of creative excellence and branddistinctivenessto our own channels –email marketing, in app marketing, customer comms, in branch marketing, and our websites.

As Owned Channels Creative Director,you willberesponsibleforensuring creativeexcellenceand defining our brandacrossall Nationwide ownedand personalisedchannels.These channels sit at theheart ofourday-to-daybrand customer relationships, and youwillbe playinga pivotal role in ensuring that everycommunicationpresents a single, brilliant, joined up customer brand narrative.

You willensureour tone of voiceisconsistently implemented in all owned channel communications and content. You will be accountable for the governance process that underpins this a...