Paid Ads Marketer

Role Overview:

Plans, executes, and optimises paid advertising campaigns across Google, Meta, TikTok, and programmatic platforms to drive traffic and conversions.

Key Responsibilities:

• Develop and manage multi-channel paid ad campaigns.
• Monitor KPIs (CTR, CPC, CPA, ROAS) and optimise accordingly.
• Work with creative and content teams for compelling ad copies and visuals.
• Manage campaign budgets and ensure optimal ad spend efficiency.
• Conduct A/B testing and performance reporting.

Requirements:

• 2+ years of paid media experience (Google, Meta, TikTok, DSPs).
• Proven track record in user acquisition and conversion optimisation.
• Analytical mindset, strong in campaign data interpretation.
• Experience in iGaming, crypto, or high-conversion environments preferred.
• Working Hours: 9:00 AM – 6:00 PM
• Working location: Butterworth Penang/ WFH (Comfortable working rem...