Paid Ads Specialist (Google Ads & Meta Ads)

The Role:

You will be responsible for :

1. Campaign Strategy & Planning

• Develop and implement paid advertising strategies for Google and Meta platforms aligned with client or company objectives (lead generation, sales, brand awareness, etc.).
• Conduct audience research, keyword analysis, and competitor benchmarking tailored to the Australian market.
• Prepare detailed media plans and budget allocations based on campaign goals.

2. Campaign Setup & Management

• Create, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads Manager (Facebook & Instagram).
• Write compelling ad copy and coordinate with designers for creative assets.
• Implement A/B testing on creatives, audiences, and bidding strategies.
• Monitor campaign performance daily and adjust bids, budgets, and targeting to maximise ROI.

3. Analytics, Tracking &am...